Privacy Policy

UpBoards GmbH

Privacy Policy Online Shop

This Privacy Policy describes how shop.upboards.ch (the "Site", "we", "us", or "our") collects, uses, and discloses personal information when you visit shop.upboards.ch, use our services, make a purchase from us, or otherwise communicate with us regarding the Site (collectively, the "Services").

Processing of personal data

By "personal data" in this privacy policy we mean both device information and order information:

Device information

When you visit this website of our online store, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you navigate the website, we also collect information about the individual web pages or products you visit, the websites or search terms that brought you to the website, and information about how you interact with the website.

We refer to this automatically collected information as “Device Information.”

We collect device information using the following technologies:

• "Cookies" are data files stored on a device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org .
• "Log files" record actions on the website and collect data such as IP address, browser type, Internet service provider, referring/exit pages, and date/time stamp.
• "Web beacons," "tags," and "pixels" are electronic files used to collect information about how you navigate the website.

Ordering information

When you purchase or attempt to purchase something on this site, we also collect certain information about you. This includes your name, billing address, shipping address, payment information (including credit card numbers and payment confirmations), email address, and phone number.

If you open an account on this website, we will collect your username, password, security questions and other information used for account security.

We refer to this information as "Order Information".

Subscribe to newsletter

If you sign up for the newsletter offered on this website, we will use your contact information to send you the requested information. We will not share this information with third parties. By confirming your subscription by activating the "Receive news and offers via email" checkbox, you agree to receive the newsletter.

How do we use your personal data?

We use the order information we collect to fulfill orders we receive through this store website (including, but not limited to, processing your payment information, arranging shipment, and sending you invoices and/or order confirmations).

We also use this order information to:

• Communication with you
• Reviewing our orders for potential risks or fraud and
• Providing you with information or advertising related to our products or services, provided that this is consistent with your privacy settings.

We use the device information we collect to screen for potential risk and fraud (in particular your IP address), for marketing purposes (in particular advertising and retargeting) and generally to improve and optimize our website (e.g. by analyzing how our customers navigate and interact with the website and to assess the success of our marketing and advertising campaigns).

Sharing your personal data

We only share your personal data with third parties within the scope of providing contractual services in connection with the operation of an online shop. For example, we share your personal data with logistics service providers for shipping your order.

We use Shopify for our online shop. Information about how Shopify uses your personal data can be found here: https://www.shopify.com/legal/privacy. Please note that Shopify is responsible for the security of your payment-related data.

We also use Google Analytics to understand how our customers use the website. For more information about how Google uses your personal data, please visit: https://policies.google.com/privacy?hl=en . You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral advertising

As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, please visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted ads here:

• FACEBOOK – https://www.facebook.com/settings/?tab=ads
• GOOGLE – https://www.google.com/settings/ads/anonymous
• BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services through the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/ .

Third-party websites and links

Our website may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee or assume responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information found on these websites.

Do not track

Please note that we will not alter our website's data collection and use practices when we receive a "Do Not Track" signal from your browser. 

Your rights

If you are a European resident, you have the right to access the personal information we hold about you and to request that it be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the details below.

If you are a European resident, please note that we are processing your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site) or to pursue our legitimate business interests listed above.

Data retention

When you place an order through the Site, we will retain your order information for our records unless you ask us to delete this information.

Changes

We may amend this privacy policy at any time without prior notice. The most recent published version applies.

Questions for the Data Protection Officer

If you require further information about our privacy practices or have any questions, please contact us by email at info@upboards.ch. Or you can contact us by mail at this address: UpBoards GmbH, Güterstrasse 25, CH-5014 Gretzenbach, Switzerland

 The German version prevails.